A great way to introduce a new product in the market is by participating in trade shows. They are excellent opportunities to interact with a specific market. If your company has just launched a new product or service and you want to attract potential customers right away, joining trade shows will prove to be an excellent marketing strategy. The first thing you should do is to register early, preferably months before the opening of a trade show. Aside from getting early birds discount from organizers, it will give you the advantage of choosing the best space available where your product will be more visible to attendees. If you are able to visit the site, inspect the venue carefully, making note of everything including trade show flooring and trade show carpet. Materials such as logo mats should be prepared early. If you think using a logo canopy would be more effective, use them instead. With hundreds of people attending these trade shows, maximizing the chance of making your product or service stand out should be your main concern.