As Britain and the rest of Europe emerge from a long, cold winter and an overwhelmingly wet spring, many people’s minds are turning to their next holiday. Temperatures have started nudging the 20s and people are feeling the first rays of sun on their faces, which is bringing to mind images of warm sandy beaches, clear blue water and exotic locations.
The recent financial crisis and the ensuing recession means that many will be tightening their belts and resolving to spend as little money as possible on their holiday in the sun. A poor start to the year on the high street and a massive slump in the construction and financial services sectors has translated to Britain’s worst recession in 100 years. It has also meant that the average worker has less disposable income and will be looking for cheap holidays.
Travel and holiday agencies will be responding with deals which stretch every pound to the limit. All-inclusives to places like the Canary Islands, Cyprus, Egypt and Greece will increase in popularity and travel websites from companies like Thomas Cook, which offer holidays in June from a mere £165 will no doubt be very popular with those trying to save every penny they can.
City breaks, whether they be for simply a weekend or for a whole week, will also be popular, and for Britons, some of Europe’s most beguiling capitals await. Rome, Paris and Barcelona are the top three most popular tourist city’s in Europe and can now be reached for less than ever before due to the popularity of budget airlines and special city break deals to be found on the internet. Thomas Cook holidays are among the most popular as they often offer discount deals on city breaks.
The name of the game this summer will for cash-strapped Britons to find the cheapest holiday possible – luckily the arrival of summer will also almost inevitably mean the arrival of cheap holidays.